Rochester's Most-Preferred Hospital
For the 12th Straight Year, Strong Memorial Hospital Earns
Consumer Choice Award for Providing High-Quality Care
Few decisions in life deserve more careful consideration than those that affect your health and well-being. So when you need hospital care of any kind, it really pays to do your homework and take a close look at a hospital's "report card" for providing patients with consistently high-quality care.
One of the nation's most trusted sources for objective information about quality of care and patient satisfaction issues comes from the National Research Corporation (NRC). For the last decade, NRC's annual Healthcare Market Guide has surveyed hundreds of thousands of people across the U.S. to get a handle on their experiences and satisfaction with the quality of care they've received from hospitals and doctors in their local areas.
Each year, NRC's Market Guide publicly recognizes local hospitals for their achievements in delivering high-quality patient care. And this year, for the 12th year in a row, NRC has awarded its highest level of recognition—the Consumer Choice Award—to Rochester's own Strong Memorial Hospital.
As you weigh decisions about health care for you and your loved ones, we invite you to take a close and careful look at Strong's ratings from NRC. Together with many other important factors you should consider when choosing a hospital, this objective, third-party information will help you get a good sense for the quality of care that you can expect to receive as one of our patients.
What Strong's Consumer Choice Award Means for You
According to the National Research Corporation, the Consumer Choice Award indicates that a healthcare facility has achieved a level of service that is valued by consumers in the markets it serves.
"We are delighted that Strong Memorial Hospital has again been recognized as Rochester 's most preferred hospital," said Robert Panzer, M.D., chief quality officer of Strong Health. "This recognition reflects the success of our staff in meeting the increasingly difficult challenge of providing care that is patient-centered, safe, high-quality, and cost-effective."
Strong Earns Top Rankings in Key Categories
According to the NRC's 2006/2007 survey results, Rochester-area consumers singled out Strong as their first choice for:
- Highest patient safety
- Best doctors
- Best nurses
- Best overall
- Most personalized care
- All health needs
Strong is Preferred for Specific Types of Care
In last year's NRC survey, a majority of local consumers identified Strong as the Rochester-area hospital they would prefer to go to if they required for care in specific categories, including:
- Cancer treatment
- Heart care
- Bariatric (weight loss) surgery
- Hospital emergency room
- Imaging services
- Home health care
- Hospital inpatient stay
- Maternity/OB
- Mental Health Services
- Neurology
- Orthopaedic treatment/surgery
- Outpatient testing/X-rays
- Outpatient/same-day surgery
- Pediatric services
- Physical therapy
- Plastic surgery
- Senior services
- Transplants
- Women's/GYN
Significance of the NRC Survey
NRC's Healthcare Market Guide is the most comprehensive image/preference study of its kind, containing more consumer responses than any other study. The 2005/06 study surveyed over 200,000 households representing 400,000 consumers in the contiguous 48 states and the District of Columbia—giving it a margin of error of + or - 0.2 percent at a national level.

